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Amazon Introduced AI Assistant Rufus in India: Know How it Will Help Buyers

By Srishty Kumari | Updated Aug 27, 2024, 5:19 PM IST
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The Amazon AI assistant Rufus debuted in the US six months ago and is now being gradually rolled out in India. It can answer customer questions on shopping needs, products, and comparisons and make recommendations based on this context. Read the more details inside.

Amazon Introduced AI Assistant Rufus in India Know How it Will Help Buyers
Amazon Introduced AI Assistant Rufus in India: Know How it Will Help Buyers
E-commerce giant Amazon has unveiled a groundbreaking new AI assistant named Rufus in India. Designed to revolutionise the online shopping experience, Rufus is set to become a valuable companion for customers, offering personalised recommendations, product information, and seamless interactions.

Rufus leverages advanced artificial intelligence technology to understand and respond to real-time user queries. Whether you're searching for a specific product, need help with product comparisons, or want to explore new categories, Rufus is there to assist you.

Key Features of Rufus:
  • Personalised Recommendations: Rufus will analyse your shopping history and preferences to suggest products tailored to your needs.
  • Product Information: Get detailed product information, including features, specifications, and customer reviews.
  • Voice Commands: Interact with Rufus for a hands-free shopping experience.
  • Visual Search: Take a picture of a product and let Rufus find similar items for you.
  • Language Support: Rufus will support multiple Indian languages, ensuring accessibility for a wider audience.

Amazon believes that Rufus will significantly enhance the shopping experience for Indian customers. By providing personalised recommendations and answering questions efficiently, Rufus will help users discover new products and make informed purchasing decisions.

Amazon said, "We're excited to introduce Rufus to our Indian customers. Rufus is designed to make Amazon shopping even more convenient and enjoyable. With its advanced AI capabilities, Rufus will provide personalised assistance and help customers find the products they're looking for."

The introduction of Rufus marks a significant step forward in Amazon's commitment to innovation and customer satisfaction. As Rufus continues to evolve, it is expected to become an integral part of the online shopping landscape in India.


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iPhone Users Targeted with a New Scam on the Block: Here's All You Need to Know About the Apple Messages Scam

By Simran Sukhnani | Updated Jan 15, 2025, 11:26 AM IST
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In the latest fraud news, threat actors are exploiting iMessage on iOS devices to send deceptive messages, tricking users into clicking malicious links under the pretense of avoiding returned courier deliveries. This Apple scam is making headlines in tech news today, raising concerns for iPhone users.

iPhone Users Targeted with a New Scam on the Block Heres All You Need to Know About the Apple Messages Scam
Iphone Messages Scam

India Post Phishing Scam Targets iPhone Users: What You Need to Know



Cybercriminals are targeting iPhone users in India with a phishing campaign disguised as official India Post communications. The scam, identified by FortiGuard Labs, tricks victims into sharing sensitive personal and financial information under the pretense of delivering a package. This large-scale operation is linked to the China-based threat group Smishing Triad, which has conducted similar attacks worldwide.


How the Scam Operates


The attack begins with fraudulent iMessages sent to Apple ID accounts, claiming that a package is awaiting delivery at an India Post warehouse. Victims are directed to a fake India Post website where they are asked to provide personal details and credit card information for a supposed redelivery fee.

Investigations reveal that over 470 phishing domains impersonating India Post have been registered since January 2024, with nearly 300 of these domains tied to a Chinese registrar. The scam uses these fake domains to mirror the real India Post website, making it harder for users to differentiate between authentic and fraudulent communications.

This campaign, part of a growing trend in "smishing" attacks, highlights the scammers' focus on exploiting trusted brands like India Post to deceive users. The attackers also use urgency tactics, such as claiming victims must act within 24 hours, to lower vigilance and prompt hasty actions.


Protecting Yourself Against Smishing


iPhone users are advised to remain cautious when receiving unexpected messages or notifications, especially those requesting personal or financial information. To safeguard yourself:

  • Avoid clicking on links in suspicious messages, even if they seem urgent or authentic.
  • Manually visit official websites by typing the URL instead of using shared links.
  • Enable multi-factor authentication on your Apple ID and other accounts to add an extra layer of security.
  • Regularly update your devices and security software to defend against vulnerabilities.
  • If you suspect a message is fraudulent, report it to the appropriate authorities and delete it immediately.
By staying vigilant and following these practices, users can significantly reduce the risk of falling victim to such phishing scams.

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Nothing Phone 3 to Launch By March 2025: Here What We Know So Far

By Srishty Kumari | Updated Jan 14, 2025, 2:28 PM IST
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Nothing Phone 3 could be another flagship phone from the company with AI features baked into the interface and apps. Carl Pei, the CEO of Nothing, has finally stated that the company's flagship product, the Nothing Phone (3), will be released in the first quarter of 2025.

Nothing Phone 3 to Launch By March 2025 Here What We Know So Far
Nothing Phone 3 to Launch By March 2025: Here What We Know So Far
Nothing is back in the news, albeit in a non-official capacity this week, where we have some exciting updates about the Nothing Phone 3 launch timeline. The company could make its big reveal in early 2025 via a leaked internal mail from Nothing CEO Carl Pei, quoted by the reliable tipster Evan Blass, aka EvLeaks on X.

The leak, which surfaced online, purportedly shows an internal email from Nothing CEO Carl Pei, hinting at an imminent launch timeline. While not explicitly stating a release date, the email emphasises the importance of a swift product cycle and a focus on early market entry.

Also Read: Best AI Smartphones in 2025 That Offers Virtual Assistants to Intelligent Cameras

"We need to move faster," the alleged email excerpt reads. "The market waits for no one. We must ensure the Phone (3) reaches consumers as quickly as possible." This message suggests that Nothing aims for a rapid turnaround and will likely capitalise on the early part of the year.

The Nothing Phone 2, with its distinctive Glyph interface and transparent design, garnered significant attention. The Phone 3 is expected to build upon this foundation, featuring upgraded hardware, refined software, and innovative design elements.

Read More: Must-Have Mobile Accessories for Content Creators

Rumours suggest that the Phone 3 might incorporate Qualcomm's latest Snapdragon processor, offering improved performance and efficiency. Upgrades to the camera system, including improved sensors and AI-powered features, are also highly anticipated.

While this leak should be taken with a grain of salt until official confirmation from Nothing, it adds fuel to the speculation surrounding the Phone 3. Tech enthusiasts eagerly await further announcements from Nothing regarding its next flagship smartphone's launch date, pricing, and specifications.




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Apple Watch SE 3 Rumored to Launch This Year with a 'New Look'

By Simran Sukhnani | Updated Jan 13, 2025, 6:25 PM IST
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The Apple Watch SE 3 is rumored to debut this year with a refreshed design, potentially moving away from its 2018-inspired look. Speculation includes a plastic body and vibrant color options, making it a more stylish and affordable choice. This update marks a significant step for Apple’s entry-level smartwatch.

Apple Watch SE 3 Rumored to Launch This Year with a New Look
Apple Watch SE 3
Apple is set to unveil a new Apple Watch SE later this year, alongside refreshed versions of the Apple Watch Series 11 and Ultra 3, making it an exciting year for Apple Watch enthusiasts.

The upcoming Apple Watch SE is expected to feature a fresh design, moving away from the current model, which is based on the 2018 Apple Watch Series 4. It might adopt a look similar to the 2021 Apple Watch Series 7 or introduce something entirely new.

There’s also speculation that the new model could feature a plastic body, potentially paired with a variety of fun color options. If you're planning to purchase an Apple Watch SE, holding out for this updated version might be a smart choice.

Apple Watch Series 11 and Ultra 3 to Feature Blood Pressure Monitoring and Enhanced Connectivity


Apple's 2025 Apple Watch lineup promises exciting advancements in health and connectivity features. The Apple Watch Ultra 3 is set to introduce satellite connectivity and 5G RedCap support, offering users greater flexibility to stay connected even in remote areas. Meanwhile, both the Apple Watch Series 11 and Ultra 3 are rumored to debut a groundbreaking blood pressure monitoring feature. Rather than providing specific systolic or diastolic readings, this feature is designed to alert users to potential hypertension, helping them take proactive steps for their health. Originally expected in the Series 10, the blood pressure feature was delayed but is now ready to launch. These updates reflect Apple's commitment to combining cutting-edge technology with health-focused innovations, making their watches indispensable for users seeking advanced tools to stay connected and monitor their well-being.

Summary


The Apple Watch Series 11 and Ultra 3 are set to feature enhanced connectivity, including satellite support and 5G RedCap, along with innovative blood pressure monitoring. These upgrades position Apple’s latest watches as essential tools for both health tracking and staying connected, marking a significant leap in wearable technology.