Amazon Unveils AI-Powered Alexa+ Personal Assistant: All Details
Amazon Alexa Plus
By Himani Jha | Updated Feb 27, 2025, 4:52 PM IST
Amazon is taking Alexa to the next level with its new Alexa+, an AI-powered personal assistant that promises to be significantly more advanced, smarter and personalised. This isn't just a minor upgrade; it has got a complete overhaul with enhanced conversational abilities, proactive task management, and deeper integration with your digital life. Check out all details here.
Amazon unveiled Alexa+, its generative AI-powered next-generation personal assistant, on Wednesday. Over the coming weeks, Alexa+ will be made available on devices such as the Echo Show 8, 10, 15, and 21 in the United States. Although Prime members can access it for free, the monthly cost is $19.99. Additionally, customers can download Alexa+ through the new mobile app available on the Google Play Store and Apple App Store. Read out all details about the new Amazon Alexa+ here.
Taking to his blog post, Amazon SVP of devices and services, Panos Panay noted, “Alexa+ is more conversational, smarter, and personalized—and she helps you get things done. She keeps you entertained, helps you learn, keeps you organized, summarizes complex topics, and can converse about virtually anything. Alexa+ can manage and protect your home, make reservations, and help you track, discover, and enjoy new artists." The tech giant also added that the new Alexa+ can help you search for, find, or buy virtually any item online and make useful suggestions based on your interests. Alexa+ can do all of this and more—all you have to do is ask.
Alexa+ features
The new Alexa+ is reportedly more expansive and natural than Alexa, with the capacity to comprehend complex concepts, idioms, and half-formed thoughts. Speaking with Alexa+ will be like conversing with a perceptive friend, according to Amazon.
Alexa+ can perform complex tasks by navigating the Internet on its own with the help of agentic capabilities and large language models (LLMs) that are available on Amazon Bedrock. It's also claimed that Alexa+ remembers personal information about users to provide a tailored experience.
The new Alexa+ can be activated by simply saying, "Alexa," and it supports natural, full-fledged back-and-forth conversations. Because of Amazon's partnerships with more than 200 news outlets, Alexa+ is also able to provide real-time information and news. It can provide you with news summaries, assist you in remembering significant dates like birthdays and anniversaries, and even help you remember important details from documents.
Additionally, Fire TV will now be able to track content from your favorite artists and jump directly to your favorite scene thanks to Alexa+'s integration.
Taking to his blog post, Amazon SVP of devices and services, Panos Panay noted, “Alexa+ is more conversational, smarter, and personalized—and she helps you get things done. She keeps you entertained, helps you learn, keeps you organized, summarizes complex topics, and can converse about virtually anything. Alexa+ can manage and protect your home, make reservations, and help you track, discover, and enjoy new artists." The tech giant also added that the new Alexa+ can help you search for, find, or buy virtually any item online and make useful suggestions based on your interests. Alexa+ can do all of this and more—all you have to do is ask.
Alexa+ features
The new Alexa+ is reportedly more expansive and natural than Alexa, with the capacity to comprehend complex concepts, idioms, and half-formed thoughts. Speaking with Alexa+ will be like conversing with a perceptive friend, according to Amazon.
Alexa+ can perform complex tasks by navigating the Internet on its own with the help of agentic capabilities and large language models (LLMs) that are available on Amazon Bedrock. It's also claimed that Alexa+ remembers personal information about users to provide a tailored experience.
The new Alexa+ can be activated by simply saying, "Alexa," and it supports natural, full-fledged back-and-forth conversations. Because of Amazon's partnerships with more than 200 news outlets, Alexa+ is also able to provide real-time information and news. It can provide you with news summaries, assist you in remembering significant dates like birthdays and anniversaries, and even help you remember important details from documents.
Additionally, Fire TV will now be able to track content from your favorite artists and jump directly to your favorite scene thanks to Alexa+'s integration.