Latest Beauty Launches That Deserves a Spot in Your Shopping Cart

Must have hottest beauty launches
By Himani Jha | Updated Apr 3, 2025, 4:16 PM IST

As we have walked past the first quarter of the year, beauty brands have dropped some of the most amazing products promising to redefine your glow-up. These beauty launches aren't just buzzworthy but can also be turned in to game changer. From sunscreens to hair spray, we have curated a list of some of the hot launches that are worth giving a try.

With the arrival of April, we are getting one step closer to hot, sunny days and it also brought the need to make some changes in our daily skin and hair care routine. Every season, brands introduce game-changing products—whether it’s a skin-plumping serum, a next-level foundation, or a bold new lipstick shade—that promise to elevate your beauty routine. With so many exciting launches hitting the shelves, it really becomes difficult to pick one. That’s where we come in! Whether you're a beauty enthusiasts and loves trying new products or your loyal sunscreen has just given up on you, don't worry, we will help you find the newly formulated products that can end up grabbing a permanent spot in your daily beauty routine.

For starters, Hyphen's Mango Lip Balm SPF 50 PA++++ has 2% Kojic Acid that is said to brighten the dark and pigmented lips while keeping them moisturized. Meanwhile, Sereko's hydra-protect face sunscreen spray SPF 50 PA++++ can be applied without having to worry about white cast, residue, or greasy feel.

So, get ready to refresh your beauty stash with the latest and hottest launches in beauty and makeup segment. Here are our top picked beauty launches that deserves to be in your shopping cat.

6 latest beauty launches to try
Newly launched beauty productsWhat's special
Sereko Hydra-Protect Face Sunscreen Spray Easy reapplication
3TENX Hydrify Gloss Mist 150ml Smoothens flyaways
LAKMÉ 9to5 Hya Matte Foundation 5% Hyaluronic acid
Vaseline Gluta Hya - Antioxidant Sunscreen Glutathione & Hyaluronic Acid infused
Fae Beauty Liquid Lush Blush Non-Streaky
Hyphen Mango Lip Balm SPF 50 PA++++ 2% Kojic Acid

1. Sereko Hydra-Protect Face Sunscreen Spray


Sereko Hydra-Protect Face Sunscreen Spray ultra-light, alcohol-free SPF 50 PA++++ mist is the ultimate multitasker. This invisible, non-greasy mist shields your skin from sunburn, tanning, and premature aging while keeping it hydrated and refreshed. Infused with Ginseng and Centella Asiatica (Cica), it soothes, plumps, and restores your skin’s moisture barrier. The lightweight, water-resistant formula absorbs instantly without a white cast—perfect for daily wear, even over makeup. With a refreshing cooling effect and easy reapplication, this sun spray is your go-to for effortless, all-day sun protection.

2. 3TENX Hydrify Gloss Mist 150ml
₹1800.00
get this


3TENX Hydrify Gloss Mist could become a game changer for your hair in this dry weather. With just a spritz, this lightweight mist transforms dull, lifeless hair into a glossy masterpiece, smoothing flyaways and locking in moisture without a greasy feel. Infused with advanced reparative technology, it strengthens strands from within, helping to reverse damage over time. Plus, with heat, UV, and color protection up to 232°C, your hair stays vibrant, healthy, and shielded from daily stressors. Whether you’re styling or refreshing, Hydrify Gloss Mist gives your locks an instant boost of radiance—effortlessly.

3. LAKMÉ 9to5 Hya Matte Foundation
₹809.00
₹899.0010% off
get this


The new Lakmē 9to5 Hya Matte Foundation is said to deliver the best of both worlds—long-lasting matte perfection with deep hydration. Infused with 5% Hyaluronic Acid Complex and Hydra-Flex Technology, this foundation keeps your skin nourished, plump, and shine-free for up to 12 hours. With SPF 40 for sun protection and buildable coverage, it blends effortlessly for a fresh, natural finish. Available in 20 inclusive shades, it’s time to pick your perfect match.

4. Vaseline Gluta Hya - Antioxidant Sunscreen
₹615.00
₹699.0012% off
get this


Vaseline Gluta-Hya Antioxidant Sunscreen is the new summer essential! It offers broad-spectrum UVA & UVB protection, shielding your skin from sun damage while delivering 10X more antioxidant power than Vitamin C with its GlutaGlow technology. Say goodbye to dull skin—this lightweight, non-sticky gel absorbs instantly, leaving no white cast, just a dewy, radiant glow. Plus, packed with Hyaluron for deep hydration, it works wonders on both face and body.

5. Fae Beauty Liquid Lush Blush
₹539.00
₹599.0010% off
get this


If you love a natural, radiant flush without the weight of traditional blushes, Fae Beauty’s Liquid Lush Blush is about to become your new favorite. This featherlight, serum-like formula melts seamlessly into the skin, delivering a smooth, dewy finish that lasts 8+ hours—no streaks, no cakiness, just pure glow. Infused with Hibiscus, Magnolia, and Chamomile extracts, it not only adds color but also soothes and hydrates. Available in 10 inclusive shades, from soft nudes to bold purples, this easy-blend, buildable blush is perfect for every skin tone.

6. Hyphen Mango Lip Balm SPF 50 PA++++

₹378.00
₹399.005% off
get this


The Hyphen Mango Lip Balm SPF 50 PA++++ comes with a unique formulae that doesn’t just shield your lips from harmful UV rays; it works double duty to brighten, lighten, and hydrate. Infused with 2% Kojic Acid, it actively reduces dark spots and melanin production, while Vitamin C and 1% Vitamin E work their magic to even out and illuminate your lips. Plus, its ultra-nourishing formula keeps your pout soft, smooth, and moisturized all day.


    What are the 7 steps of skincare?
A well-rounded 7-step skincare routine ensures healthy, glowing skin by addressing multiple concerns. It starts with a cleanser to remove dirt, oil, and makeup, followed by a toner to balance the skin’s pH and prepare it for better product absorption. The third step is exfoliating, which helps slough off dead skin cells and unclog pores, revealing smoother skin. Next, apply a serum packed with active ingredients to target specific skin concerns like hydration, brightening, or anti-aging. You can then use a face mask (optional) for an added boost of nourishment. After that, gently apply eye cream to hydrate and protect the delicate under-eye area. Finally, lock in all the goodness with a moisturizer, and during the day, finish off with a sunscreen to shield your skin from harmful UV rays.
  • What is the most popular beauty brand right now?
  • As of April 2025, Rare Beauty, founded by Selena Gomez, stands out as one of the most popular beauty brands. Launched in 2020, the brand has rapidly gained a significant following due to its commitment to inclusivity and mental health advocacy. By 2024, Rare Beauty was valued at over $2 billion, with estimated revenues reaching $350 million in 2023—a 50% increase from the previous year.
  • Can I use Lakme 9 to 5 foundation daily?
  • Yes, you can use Lakmé 9 to 5 Foundation daily, but it’s essential to prep and care for your skin properly. This foundation is designed for long wear, offering a matte finish that suits office and daily wear. However, since it contains mattifying agents, it may feel slightly drying on certain skin types, especially if you have dry or sensitive skin. To ensure a smooth application and prevent clogged pores, always start with a moisturizer and primer before applying the foundation. At the end of the day, thoroughly remove it with a gentle cleanser and micellar water to keep your skin healthy and blemish-free.

    Disclaimer: Times Shopping Guide is committed to bringing you the latest products from the best brands. Our selection is based on market research and positive consumer feedback. Times Shopping Guide is also a part of an affiliate partnership. In line with this, we may receive a portion of the revenue from your purchases. Please note that the product prices are subject to change based on the retailer's deals.