Amazon Introduced AI Assistant Rufus in India: Know How it Will Help Buyers
Amazon Introduced AI Assistant Rufus in India: Know How it Will Help Buyers
By Srishty Kumari | Updated Aug 27, 2024, 5:19 PM IST
The Amazon AI assistant Rufus debuted in the US six months ago and is now being gradually rolled out in India. It can answer customer questions on shopping needs, products, and comparisons and make recommendations based on this context. Read the more details inside.
E-commerce giant Amazon has unveiled a groundbreaking new AI assistant named Rufus in India. Designed to revolutionise the online shopping experience, Rufus is set to become a valuable companion for customers, offering personalised recommendations, product information, and seamless interactions.
Rufus leverages advanced artificial intelligence technology to understand and respond to real-time user queries. Whether you're searching for a specific product, need help with product comparisons, or want to explore new categories, Rufus is there to assist you.
Key Features of Rufus:
Amazon believes that Rufus will significantly enhance the shopping experience for Indian customers. By providing personalised recommendations and answering questions efficiently, Rufus will help users discover new products and make informed purchasing decisions.
Amazon said, "We're excited to introduce Rufus to our Indian customers. Rufus is designed to make Amazon shopping even more convenient and enjoyable. With its advanced AI capabilities, Rufus will provide personalised assistance and help customers find the products they're looking for."
The introduction of Rufus marks a significant step forward in Amazon's commitment to innovation and customer satisfaction. As Rufus continues to evolve, it is expected to become an integral part of the online shopping landscape in India.
Rufus leverages advanced artificial intelligence technology to understand and respond to real-time user queries. Whether you're searching for a specific product, need help with product comparisons, or want to explore new categories, Rufus is there to assist you.
Key Features of Rufus:
- Personalised Recommendations: Rufus will analyse your shopping history and preferences to suggest products tailored to your needs.
- Product Information: Get detailed product information, including features, specifications, and customer reviews.
- Voice Commands: Interact with Rufus for a hands-free shopping experience.
- Visual Search: Take a picture of a product and let Rufus find similar items for you.
- Language Support: Rufus will support multiple Indian languages, ensuring accessibility for a wider audience.
Amazon believes that Rufus will significantly enhance the shopping experience for Indian customers. By providing personalised recommendations and answering questions efficiently, Rufus will help users discover new products and make informed purchasing decisions.
Amazon said, "We're excited to introduce Rufus to our Indian customers. Rufus is designed to make Amazon shopping even more convenient and enjoyable. With its advanced AI capabilities, Rufus will provide personalised assistance and help customers find the products they're looking for."
The introduction of Rufus marks a significant step forward in Amazon's commitment to innovation and customer satisfaction. As Rufus continues to evolve, it is expected to become an integral part of the online shopping landscape in India.